Explain the concept of Business Content in SAP Business Information Warehouse?

Business content is a set of pre-configured set of roles and task relevant information models based on consistent metadata in the SAP business information warehouse. Business Content provides selected roles within a company with the information they need to carry out their tasks. The information models essentially contain roles, workbooks, queries, InfoSources, InfoCubes, key figures, characteristics, update rules and extractors for SAP R/3, mySAP.com Business Applications and other selected applications.